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The AI PC market moved quickly after the first generation of limited AI PCs hit the market a few months ago.
Microsoft and Qualcomm’s Snapdragon X Elite kicked off the second generation. While those products were impressive, they didn’t address three key markets: workstation-class machines, gaming PCs, or PCs for professional creators. They were fine for most of us but weren’t performant for the people who build, create, and play the most powerful games or the software and hardware engineers who are building AI solutions.
Well, with one noted exception. AMD just announced it will close that gap with a class of PCs that have the graphics and processor performance demanded by creators.
These are machines with discrete graphics cards and the power to meet the needs of those who demand the highest performance yet still want all the advantages that AI brings without cratering battery life. The still missing link is desktop PCs, but they are waiting for Microsoft to enable them. The problem isn’t the hardware, as much as Microsoft’s unfortunate decision not to support them yet.
Let’s discuss AMD’s approach to addressing these market gaps. Then, we’ll close with my Product of the Week, the Asus ProArt Studiobook 16, which caught my lustful eye at the AMD event.
Microsoft’s Flawed AI PC Copilot+ Launch
Whenever a new platform emerges, like AI now, the initial problem is a lack of applications.
Microsoft targeted its AI PC launch on users with two new applications: Recall and Cocreator. Microsoft should have focused first on developers. As Steve Ballmer once said, “Developers, developers, developers.”
However, the initial product Microsoft brought to market was focused on users, not developers. Microsoft seemed to go out of its way to ignore developers by neglecting workstation-class laptops, which have GPUs, and all desktops. Many of us who work on PCs for a living prefer desktops for their sheer power.
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